For many businesses, maintaining a high level of client satisfaction is a considerable task. One approach to addressing this difficulty is to establish and enforce a customer satisfaction code of conduct. A customer satisfaction code of conduct includes promises and related provisions that address issues such as product and service delivery, product returns, customer personal information handling, advertising, and stipulations regarding specific product and service attributes or performance. A code of conduct for customer satisfaction might be part of a successful strategy for complaint management.

This provides recommendations to help a company determine if the provisions of its customer satisfaction code fulfil customer wants and expectations and whether the code is accurate and not misleading. Its use can: improve fair trade practices and customer confidence in the organization; improve customer understanding of what to expect from the organization in terms of its products and services and customer relations, reducing the likelihood of misunderstandings and complaints; and potentially reduce the need for new regulations governing the organization's behaviour toward its customers. The objective of this article is to enhance the pleasure of individuals or organizations that may or may not receive a product or service from a public or private entity.