ISO 22329:2021 Security and resilience — Emergency management — Guidelines” for using social media in emergencies. This standard focuses on crisis communication among organizations and the public, using social hubs as a critical aspect in emergency management.
The new standard aims to guide organizations and the public in using and interacting through social media before, during, and after a critical event and highlight how social media can support the work of emergency services. Many have considered ISO 22329:2021 as a game-changer in this domain because it considers making the best use of the available networking platforms and conveying the correct information to stakeholders at the right time.
Organizations must acknowledge the potential benefits and threats associated with social media as a part of their crisis communication strategy. Even though social media can improve situational awareness and real-time communication, it spreads inaccurate and misleading information in many cases with or without purpose. Smart organizations can take advantage of potential benefits and offset negative consequences via the appropriate use of social media.